By default the registration form collects email and name. Anything else (company, role, team size, intent) lives as a custom field. Each answer becomes a column on the attendee record.
Open the Registration tab
From the event page, click Settings and choose Registration. The page header reads Registration form. The left pane lists the current custom fields; new events start empty.
Add a field
Click Add field. A new row appears with empty Label and Type. Fill in:
- Label: what the registrant sees on the form. Up to 100 characters.
- Type: pick from the dropdown (see below).
- Required: tick if the field must be filled before submission.
The Key under the Label is auto-generated from what you type - it's the internal identifier used in exports and the API. You don't normally need to touch it.
You can add up to 20 custom fields per event.
Field types
The Type dropdown has six options:
- Short text - single-line input, up to 255 characters.
- Email - validated as an email address, up to 255 characters.
- Phone - free-form text, up to 50 characters.
- Long text - multi-line textarea, up to 500 characters. Use sparingly; long answers lower conversion.
- Dropdown - a list of options you define. Picking this reveals an Options (one per line) textarea where you type each choice on its own line. Up to 20 options, each up to 100 characters.
- Checkbox - a single yes/no. If marked Required, the registrant must check the box to submit (good for opt-ins and terms agreement).
Preview the form
The right pane shows what the public landing page will look like with the current fields. Email and Name always appear first, then your custom fields in the order you added them. Required fields are marked with a red asterisk.
The preview updates as you type.
Save
Click Save changes at the bottom of the page. Existing registrations keep their data; new registrations use the updated form immediately.
Remove a field
Click Remove next to any field's row, then Save changes. Past registrations keep the historical answer on the attendee record, but the field stops appearing on new registrations.
What's next
- For the email sequence sent to people who register, see Set up reminder emails.